How we solve problems

Studiolo Secondari facilitates business transformation through Design by working collaboratively, diving deep into problems, learning all we can by listening and researching. Solutions come from design thinking, collaborative engagement and creative epiphanies. Ultimately, we want to exceed the expectations of our clients, their audiences, and ourselves.



  • Design thinking

  • Creative facilitation

  • Project management

  • Efficiency assessment

  • Contextual analysis


Linda has great skills as a Graphic Artist
— Laura Fillmore

Linda has great skills as a Graphic Artist, and a direct and effective way of managing people and projects. Her imaginative and intrepid approach to business leads her beyond conventional boundaries. She pioneered the electronic publishing at CUP whilw encouraging creativity and independence from the staff and her vendors.

Laura Fillmore, President, Open Book Systems (OBS)

Linda is able to translate complex design aspirations into executable strategies that amplify words and ideas through elevated design
— Judith (Gigi) Brienza

Add to that Linda’s strong project management and communication skills, and of course, strong design aesthetic, and you realize that Linda has a true calling to the art and operations of design.

Judith (Gigi) Brienza, Director, Strategic Sourcing & Operations Management Consulting at The Raymond Group, Inc.

Linda is a rare talent indeed.
— David Hetherington

Linda's talents as a project manager are equally impressive. She is organized, detail oriented and has a keen business sense. Her ability to balance the financial discipline that is foundational to project management excellence with aesthetic objectives confirms Linda is a rare talent indeed. ”

David Hetherington, Chief Marketing Officer at knk Business Software LP



Concept map developed during Oxford English Dictionary brand development exercise. The concept map identifies key attributes of the OED brand based on stakeholder and user workshops. Key attributes are linked to the inputs from which they were identified. Macro concepts of "authority", 'engagement", and "relevance" are linked to audience facets.

Concept Map Creator: Linda Secondari & the OUP Design Department