At Studiolo Secondari we create user-centered design solutions for publications and brands that engage audiences and get your ideas noticed.


Linda_cropped (1).jpg


Linda Secondari is the Creative Director and Principal at Studiolo Secondari. She is a Design Strategist who integrates Design thinking with critical business experience. Linda facilitates business transformation through Design by working collaboratively, listening deeply, and developing products and tools that solve problems.

Linda is an experienced Creative Director, an award-winning designer, a creative problem solver, and a facilitator with strong interpersonal skills. She is an expert in communication, design strategy, staff development, and mentoring. She was most recently Creative Director at Oxford University Press where she managed a large international design team (New York, Toronto, Oxford, and Delhi). She supervised a yearly title output of 3,000+ titles.


Emily_headshot (1).jpg


When they can’t find the words, companies large and small call on Emily to tell their stories, find their voice and capture the elusive. For more than twenty years, Emily has been a writer of choice for Disney, ABC, Netflix, DC Universe, and other entertainment studios, publishing companies and marketing firms. In addition to writing killer copy, she writes about arts & culture for an alternative press in Southern California, and is the author of Drive, a full-length play which premiered at Company of Angels in Los Angeles.




Jordan Wannemacher is an award-winning book designer. Jordan started her career at Columbia University Press. Most recently she was Senior Designer at Rodale Books. Her current and past clients include Flatiron Books, St. Martin's Press, and Rizzoli Books. She won the 50 Books/50Covers award from the AIGA and is the recipient of several other honors from The Association of University Presses (AUP) and the Book Industry Guild of New York (BIGNY). She holds a BFA in Graphic Design from theSavannah College of Art and Design.




Thao Thai has over a decade of experience in design and content development, moving fluidly between visuals and the written word. In addition to developing solid design solutions, Thao also creates illustrations, codes websites, and acts as a brand champion for small businesses. She enjoys all facets of creative collaboration, but is especially passionate about storytelling through striking visuals and compelling content.




Anna Becker is an experienced Print and Digital Designer. Her focus is in Publishing and for projects in the Arts Education and Non Profit industries. She loves art and design and is passionate about her work. Anna has in-depth experience with project management and the design of books, text systems, branding, online products, and eBook specifications, primarily for the Scholarly market. Recent courses and certifications include: XML Summer School (Oxford University), Quality Assurance for EPUB, and Fonts/Images for EPUB (eBook Architects, NYC). Anna's received a BBA in Marketing and International Business at the University of North Dakota, and attended design school at the Minneapolis College of Art and Design.




Katy Mawhood is a senior designer with over ten years' experience in creative services, specialising in global typography. She has extensive knowledge of font technology and risk management in the publishing industry and managed font operations over three years at Oxford University Press. As an invited expert for internationalization (i18n) at the World Wide Web Consortium (W3C), she helps advance information exchange across a wide range of languages and cultures by reviewing and contributing to forthcoming standards for technologies such as XML, XHTML, HTML and CSS.

Katy graduated with distinction from MA Typeface Design at the University of Reading, where she developed a keen interest in global writing systems. Her love of travel lead her to work in Berlin and later Doha, creating dual language campaigns in Arabic and English. 


Client List


Linda's work has been recognized by the AIGA, NY Book Show, Stiftung Buchkunst Competition of the Frankfurt Book Fair, and the AUP Book, Jacket, and Journal Show, the following is a partial list:

  • Marconi, 2017 Association of American University Presses (AAUP)

  • The Aesthetic Brain, 2013 AIGA

  • AIA Guide to NYC, 2011 AAUP + New York Book Show (NYBS)

  • The New Oxford Annotated Bible, 2011 AAUP

  • The F-Word, 2010 AAUP + NYBS

  • Mensch / South Street, 2008 International Center for Photography, NYBS

  • This / Molecular Gastronomy, 2006 AAUP,  AIGA

  • Michael Pastoureau / The Devil’s Cloth, 2002 AAUP

  • Li Hsaio / A Thousand Moons on a Thousand Rivers, 2001 AIGA, AAUP

  • Deak/ Picturing New York, 2001 AAUP

  • Elizabeth Spaar / Acquainted with the Night, 2000 Stiftung Buchkunst Competition

  • Frankfurt Book Fair, AAUP

  • Umberto Eco/Serendipities, 1999 AIGA

  • Elizabeth Snyder/Lesbian Desire in the Lyrics of Sappho, 1997 AAUP, NYBS

  • Pierre Nora / Realms of Memory, 1995 NYBS

  • House and Attasani / 20th Century Italian Drama, 1995 AAUP

Linda’s design work was exhibited at:

  • Brooklyn Central Library, 2010 Book Arts Exhibit

  • Women in the Arts Exhibit at Grace Gallery at New York City College of Technology

Speaking Engagements

Panels & Presentations (Partial list)

  • Juror for AUP Annual Book, Jacket, & Journal Show 2018

  • Designing with XML, AUP Annual Meeting Austin, TX (May, 2017)

  • Managing Change Creatively, SUNY Publishing Academy, New York, NY (2017, 2015)

  • Designing with Systems, Standardization Case Study 2, Professional & Scholarly Publishing New York, NY (May 2014)

  • Managing in an Environment of Change, AAUP Annual Meeting, Boston, MA (June,

  • What the Font? Font Permissions, aaup Annual Meeting, Baltimore, MD (June, 2011)

  • Going Green: Introducing Environmentally Sound Practices to Book Production Methods.Book Business New York, NY (June, 2007)

  • XML: Glass Half Empty or Half Full? AAUP Annual Meeting, Los Angeles, CA (June, 2008)


Linda has great skills as a Graphic Artist, and a direct and effective way of managing people and projects. Her imaginative and intrepid approach to business leads her beyond conventional boundaries. She pioneered the electronic publishing at CUP, delegated very well, encouraged creativity and independence from the staff and her vendors.

— Laura Fillmore, President, Open Book Systems (OBS)


Linda Secondari is more than a just great Creative Director: she makes every project better by virtue of her presence, professionalism and thoughtful leadership. Linda brings a sense of vision to her work –which time after time, when we worked together, resulted in design recommendations and/or work product that others would have never have conceived possible. Linda is able to translate complex design aspirations into executable strategies that amplify words and ideas through elevated design, but which also respect the budgetary, profitability and/or production needs of the business. Add to that Linda’s strong project management and communication skills, and of course, strong design aesthetic, and you realize that Linda has a true calling to the art and operations of design.

—Judith (Gigi) Brienza, Director, Strategic Sourcing & Operations Management Consulting at The Raymond Group, Inc

Linda is one of few who is able to take rapidly changing concepts, content and formats and then implement constructive solutions with a participatory team approach and she is able to effectively manage change in multiple international locations and cultures.

— Robert E. Baensch, President at Baensch International Group Ltd. and Publishing Consultant


Ms. Secondari is a individual with a remarkable range of talents. As a designer Linda's aesthetic sensibilities, impeccable taste, and good judgement are second to none. Whether the project involves a book interior, jacket or cover, web site, branding effort, or a promotion piece Linda's work invariably demonstrates her ability to deliver work of breathtaking quality on budget and certainly no less important, on schedule. Linda's talents as a project manager are equally impressive. She is organized, detail oriented and has a keen business sense. Her ability to balance the financial discipline that is foundational to project management excellence with aesthetic objectives confirms Linda as a rare talent indeed.

—David Hetherington, Chief Marketing Officer at knk Business Software LP

Our Press had Linda Secondari do some consulting work and a public lecture for us in November 2017, and I can highly recommend her. The public lecture on book design was thoughtful and engaging and could be adapted to a number of situations. The audience enjoyed it so much that there was a full 30 minutes of Q&A after the slide show/formal presentation. We asked Linda to evaluate our in house design and composition processes and to suggest ways that we could improve the workflow while reducing expenses. She has valuable experience as both a designer and manager, so she is able to address the needs of a creative department while also supporting the business needs of the organization. Linda also worked with us to develop processes and methods of feedback designed to improve the quality of our work with freelancers and in - house creative staff. Linda brought our team great energy and ideas and her visit was a real mood boost for the staff. She is at once incredibly creative, realistic, and aware of internal costs and efficiencies — a magical skill combination you don't see very often! Linda is a delight to work with, and I can't recommend her highly enough.

—Leila Salisbury, Director University Press of Kentucky