You’ve Written the Words.
Now, Build the Publishing Strategy
Strategic publishing guidance to position, pitch, and publish your book — the smart way.
You already know writing isn’t the whole job anymore.
Whether you’re querying agents or self-publishing, your book isn’t just a creative act — it’s entering a marketplace. And strong prose isn’t enough to make it stand out.
You’re here because you don’t want vague encouragement or endless discussion. You want clarity. Direction. And strategy.
That’s exactly what I offer — through coaching paths that plug you into a living, breathing ecosystem built for authors like you.
I offer coaching on book publishing strategies for authors at every stage, helping you think through, plan, and implement the best publishing path for your project — whether you choose traditional, hybrid, or self-publishing.
What Makes My Programs Different?
This is not a list of disconnected offers. This is a strategic ecosystem — anchored by:
A private member space (hosted on Circle)
Regular guidance, prompts, and insights from me
Ongoing conversation with thoughtful authors
Guest sessions with publishing professionals
A shared library of tools, recordings, and resources
Whether you choose one on one sessions or a full program, you're not just buying time — you're stepping into a community. One designed to help you move forward with your book, your platform, and your publishing plan — with purpose.
Happy Clients
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![image of a book titled "The Inner Alphabet: Me, from A to Z."]()
“I am absolutely thrilled with the transformation that Studiolo has brought to my book. Their creativity and meticulous attention to detail have created something truly magical!”
Malaika Moses, The Inner Alphabet
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![Book titled 'Sticky Fingers' by Tom Bentley, showing a black and white photo of the lower back of a person's jeans with a lipstick mark in the back pocket.]()
“A big handclap for Linda + the design team at Studiolo Secondari for their creative work — collegial, imaginative and fun — on Sticky Fingers.”
Tom Bentley, Sticky Fingers
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![Book titled 'Past Performances' by James Collard featuring a black and white photo of racehorses and jockeys at the finish line.]()
“Linda + her team did an excellent job and I want you all to know how much I appreciate all the time and work contributed on my behalf. I am proud of the product we produced. ”
James Collard, Past Performances
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![A white book with embossed text that reads 'KOMAR' on the cover.]()
"You did a beautiful job bringing our story to life (...), and the book continues to mean a lot to our family."
David Komar, Komar: One Family, One Story, One Reputation
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![Book titled "Black Ink" by Jabari Khalfani, with a torn paper design on the cover, placed against a black background.]()
“We are so happy because you really listened to what we liked and put that on the cover. The cover really spoke to us.”
Jabari Khalfani, Black Ink
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![Book cover titled South Street by Barbara G. Mensch with an introduction by Phillip Lopate, showing a black-and-white photograph of a busy street scene with vendors and pedestrians.]()
"I loved loved loved what (Linda) did with my material and so did everybody else!"
Barbara Mensch, South Street
Community. Resources. Strategic support.
All paths include access to the ecosystem.
What varies is how closely we work, for how long, and how much structure you want.
Choose Your Path
Want to work one-on-one with me?
Ongoing Strategic Coaching
For authors who want sustained, high-touch guidance as they develop their publishing strategy and make decisions over time.
Single Strategy Session
For authors who want focused clarity on a specific question, challenge, or decision point.
Want a small group program + community?
The Strategic Author Program
If you’re ready to treat your book as a strategic publishing project, not just a creative one.
Strategic Labs
If you want to build a specific publishing skill through focused, practical sessions
One-on-One Support
Master Mind
$450 One hour session
Quick Clarity, Strategic Focus, Immediate Momentum.
This focused one-hour session is perfect for authors who need expert guidance to overcome roadblocks, clarify their next steps, or refine their book’s strategy. Whether you’re stuck on a specific challenge or simply need a boost of direction, this intensive coaching session will help you move your project forward with confidence.
After the session, you’ll receive:
A Personalized Action Plan: Tailored recommendations based on our discussion to guide your next steps.
Three Strategic Next Steps: Clear, actionable priorities to maintain progress and momentum.
Session Recording: A full recording of our conversation for easy reference whenever you need it.
This is your opportunity to gain clarity and actionable insights in just one hour. Let’s tackle what’s holding you back and get your book moving forward!
Monthly Coaching
$1,550 a month
(3 months minimum)
Unlock Your Book's Potential! Steady Progress, Expert Guidance, and Flexibility.
This plan is perfect for authors seeking consistent support and actionable insights without committing to a long-term program. With two one-hour sessions each month, you’ll receive personalized coaching tailored to your goals and the freedom to explore and develop your book independently between sessions.
After each session, you’ll receive:
Dedicated Coaching Sessions: Two focused one-hour sessions per month to refine your book’s strategy and development, tackle challenges, and ensure your project stays aligned with your goals.
Ongoing Support: Access to me between sessions for questions and feedback, ensuring you stay on track and receive timely guidance as you progress.
Prioritized Action Plans: I’ll provide a personalized action plan with targeted next steps tailored to your goals after each session. As your project evolves, I’ll help you prioritize tasks and manage the “stack” of next steps to ensure steady progress without overwhelm.
Session Recordings: Full recordings of our conversations for easy reference whenever needed.
Book Publishing Strategy Coaching for Serious Authors
This program is ideal for authors seeking steady progress with the reassurance of ongoing support and expert prioritization throughout their book journey.
Premier Partnership
$27,000 for 6 month intensive
Elevate Your Book, Amplify Your Voice.
This premium offering is designed for authors who are fully committed to creating a high-impact book and value expert, personalized guidance every step of the way. As a Platinum client, you’ll receive top-tier support tailored to your unique goals, ensuring your book reaches its fullest potential and resonates deeply with its intended audience.
Tailored Strategies: Develop a unique positioning strategy that highlights your book's strengths and appeals to your target audience to maximize impact and reach.
Book Positioning and Competitive Landscape Assessment: This strategic analysis competitive publishing landscape will inform decisions about voice, design, and marketing in order to differentiate your book in a crowded marketplace.
Audience Insights: Conduct analysis to understand your readers and create detailed reader avatars.
Publishing Guidance: Receive expert advice on traditional, hybrid, or self-publishing paths tailored to your goals.
Priority access to Linda's network of industry professionals.
Marketing and Platform Building
The next step is to schedule a conversation with me to discuss your project and explore whether this exclusive partnership is the right fit for your goals. Let’s bring your vision to life.
Meet your Coach
I’m Linda Secondari, founder of Studiolo Secondari and a publishing strategist with more than two decades of experience helping authors create books that resonate and find their audiences. I cut my teeth as an in-house Creative Director — most recently at Oxford University Press — where I partnered with editors, marketers, publishers, and authors to shape meaningful books and position them for real-world impact.
Those years taught me how books compete in a crowded marketplace: how they signal to readers, how they communicate value, and how they’re discovered. My work now centers on sharing that understanding with authors who want to produce books with clarity, intention, and a strong sense of where their place is.
I bring a blend of creative direction, editorial insight, and market strategy — all designed to help you approach your work with the mindset and confidence of a seasoned publishing professional.
Here’s what I’ve learned after shaping hundreds of books:
The most successful authors don’t just write well — they think like publishers.
“Finally, a book coach with the professional poise to create a productive environment for the members of the group, and the deep industry experience to inform their guidance. Spending three months in The Strategic Author program gave much-needed clarity to my writer’s journey.”
Linda collaborates with and is a member of respected professional organizations
IngramSpark Publishing Expert
Collaborator
Proud Member
Proud Member
Proud Member
Presenter
Publisher + Board Member
Workflow Committee Member
Certified WBE
Feeling overwhelmed by the publishing process? Let’s tackle it together with clarity, strategy, and purpose.
My coaching services are designed to help you overcome challenges and position your book for success using my proven 4 Questions methodology. Together, we’ll answer:
Why you’re writing this book — clarifying your goals and motivation.
What your book is about — defining its unique value and positioning in the publishing ecosystem.
Who your audience is — identifying the readers who need your message.
How to publish — choosing the best path to bring your book to life.
Book Publishing Strategy Coaching for Serious Authors
With over 25 years of publishing experience, I specialize in helping authors navigate challenges, refine their book’s positioning, and craft manuscripts that resonate deeply with readers. My intuitive “radar” for uncovering each author’s special something ensures that our work together is tailored to your voice and crafted with your audience in mind—so your book not only reflects your vision but also resonates deeply with the readers it’s meant to reach.
Investing in your book’s publishing strategy can make a significant difference in how it is received.
Here’s how I can help you:
Navigate Challenges: We’ll identify what’s holding you back and develop strategies to move forward with confidence.
Book Positioning: Together, we’ll define your book’s unique selling proposition and target audience so it stands out in a crowded marketplace.
Publishing Strategy: I’ll help you determine the best publishing path for your book—traditional publishing, self-publishing, or a hybrid approach.
Manuscript Development: From outlining to revising, I’ll provide expert feedback to help you craft a compelling and well-structured manuscript.
Marketing and Platform Building: I’ll guide you on building a strong author platform and developing a comprehensive marketing strategy to reach your audience and promote your book effectively.
Get Your Free Guide to Book Positioning!
Mastering Book Positioning: A Strategic Framework for Writing and Publishing Success
Book positioning is the strategic process of defining where a book fits within the publishing landscape. This includes identifying its genre, target audience, and comparable titles, as well as analyzing the competitive market to make informed decisions about voice, design, and marketing.
As a key element of my 4 Questions methodology, positioning is not just a marketing tool — it’s a my foundational approach to book development. By focusing on where your book belongs in the publishing ecosystem, positioning helps authors clarify their vision and make intentional choices throughout the writing process. This is especially valuable during the early and middle stages of writing, when it can be difficult to see the end product clearly.
A well-positioned book stands out in a crowded marketplace by resonating with its intended readers and maximizing its impact and reach. Positioning shapes every aspect of a book’s development — from refining its content to guiding decisions about cover design and marketing strategy—ensuring it connects with readers, differentiates itself from competitors, and achieves lasting success.
Download this resource to learn how strategic positioning can help you focus your writing, define your audience, and set your book up for success.
Get your free “Guide to Book Positioning”!
Frequently Asked Questions
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Authors can work with Studiolo Secondari for coaching on book publishing strategies, led by publishing strategist Linda Secondari. Coaching is grounded in The Strategic Author framework and supports authors navigating traditional, hybrid, or self-publishing paths.
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Author coaching at Studiolo Secondari focuses on publishing strategy, positioning, and decision-making rather than line-by-line editing. Coaching at Studiolo Secondari covers publishing pathways, manuscript development decisions, positioning, audience clarity, and launch planning.
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Yes. Coaching covers both traditional and self-publishing paths, as well as hybrid approaches. We help authors evaluate options, understand trade-offs, and build a publishing strategy aligned with their goals, values, and resources.
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Book Publishing Strategy Coaching for Serious Authors
The Strategic Author is the proprietary framework developed by Linda Secondari that underpins all coaching at Studiolo Secondari. It helps authors make informed, intentional decisions about their book before committing time, money, or energy to the publishing process.
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This coaching is designed for authors with serious publishing ambitions who value thoughtful strategy, professional guidance, and long-term clarity. Clients often include first-time authors, subject-matter experts, and experienced writers navigating a new publishing phase.
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Authors can work with Studiolo Secondari for personalized book publishing strategy coaching that helps refine your book’s purpose, publishing plan, and next strategic steps.