As we ease toward 2026 — a year already humming with possibility — I want to give you a New Year’s resolution that matters: No matter where you are in your writing journey, this is the year to build your author platform.

When I left Oxford University Press to start Studiolo Secondari, I thought I was leaving the world of publishing strategy meetings behind — those long tables where editors, marketers, and sales teams debated about how best to position and publish a book.

Most authors start with words. Publishers start with positioning.
Here’s how to think like a publisher — and why doing so can make your book more visible, credible, and irresistible.

Your book’s most powerful marketing tool isn’t what you think.

This Valentine’s season, we’re celebrating timeless tales of devotion–from the rebellious priest who inspired a global holiday to the reissue of a beloved novel that captures the magic of making a wish.