Thinking Design

Get design inspiration, design operations tips, and recipes (from puttanesca to panzerotti) delivered monthly and prepare to have your mind stimulated and your mouth water. 

Are You Right Brained or Left Brained? How About Both?
Design Linda Secondari Design Linda Secondari

Are You Right Brained or Left Brained? How About Both?

According to the Centre for Educational Neuroscience, the left brain vs. right brain thinking view outlines that “the left brain is the analytical, logical, verbal half while the right brain is the creative, emotional, visuospatial half; individuals who have one side more active than the other are believed show corresponding cognitive styles and personalities.”

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Aldus Manutius &amp; the Paperback</a>
Design Linda Secondari Design Linda Secondari

Aldus Manutius & the Paperback

Aldus Manutius (c.1450–1515) was the father of modern publishing. Born near Rome, he moved to Venice in the 1490s, where he formed the Aldine Press. The Aldine Press premiered an immensely popular new format well-designed editions of the secular classics Manutius called libelli portatiles, or portable little books because they easily fit in the hand of the reader, the first paperbacks.

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WFH: What We’ve Learned (+ How We Can Do Better!)</a>
Design Linda Secondari Design Linda Secondari

WFH: What We’ve Learned (+ How We Can Do Better!)

“Working from Home,” only a few months ago, that phrase inspired envy, debate, and confusion. Then in March of this year, offices around the world were forced to embrace Working From Home (WFH) immediately and without any preparation! For some companies, the transition was more graceful than for others. As businesses consider the future, what can we learn from the recent past to inform our new ways of working?

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Five Questions with Creative Director + Book Designer Linda Secondari
Design Linda Secondari Design Linda Secondari

Five Questions with Creative Director + Book Designer Linda Secondari

I love solving problems. To me, that’s what Design is, problem-solving. Need a way to communicate your business’ value to its clients and potential clients? A good brand package can help you solve that problem! Want to get your book into the hands of readers? A great book cover can help accomplish that goal! Need to make complex information understandable? A gifted text designer can solve for you!

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Project Management is a Lot Like Cooking
Design Linda Secondari Design Linda Secondari

Project Management is a Lot Like Cooking

I love to cook.

I savor the smell of sautéing onions in olive oil. The fragrance of a chicken roasting in the oven stuffed with lemons and rosemary. I also love managing the process: culinary project management.

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Life + Death at Ground Zero: 20 Years Later
Life Linda Secondari Life Linda Secondari

Life + Death at Ground Zero: 20 Years Later

I heard the blast three blocks away, and I felt a sonic wave pass through my home and body. The story that follows is true; it happened to me. I have written to document for myself and later, for my son, the strange, horrible, miraculous, and beautiful events of September 11 and beyond.

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I like to Belong.</a>
Linda Secondari Linda Secondari

I like to Belong.

I think we all do. It feels good to find a group of people who share your interests. I belong to a number of organizations and groups—each feeds my soul in its own way.

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