Are you an author, publisher, or organization looking to develop compelling and elegant books, brands, and campaigns that get your ideas noticed? Studiolo Secondari uses design and decades of publishing experience to marry communication and understanding so your message comes to life on the page and off.
How We Help
Bring your story to life — elegantly and effectively.
Design is more than just pretty type and illustration; it’s knowledge of the entire process — from content development to a brand audit and communications that finds your audience and gets your big idea noticed. Some ways we make that happen:
Branding & Digital Communications
A fresh set of eyes on your brand, website or project, that you don’t have the bandwidth or ability to manage. Help breaking down complex ideas so they resonate with and find your audience. If you’ve ever considered a Fractional Creative Director — Linda is available!
Book Coaching, Design & Publishing Support
From big-picture positioning to final production, we guide authors and publishers through the publishing process with clarity, creativity, and care. Whether you need expert coaching, compelling design, or full-service production, we help you bring a book to life that truly connects with its audience.
Strategy & Design Thinking
Facilitating business transformation through discovery and collaboration. We help you support and retain staff as well as solve challenges using Design Thinking. If you’ve ever considered a Fractional Creative Director — Linda is available!
Who We Help
As a Creative Director who understands the practical and critical business aspects of branding, publishing and running efficient teams and effective projects, Linda Secondari has been solving problems via design and operations throughout her storied career (over 2o,ooo titles and counting) — from major publishers to independent authors, nonprofits to think tanks.
Independent Authors
You’ve got the spark — now you need expert guidance to shape your book and bring it into the world.
Whether you’re developing your concept, refining your manuscript, or preparing to publish, we offer strategic coaching, smart design, and full-service support. We’ll help you connect with your audience and bring your book to life—with clarity and confidence.
Leading Organizations
Your message deserves design that moves.
We collaborate with mission-driven organizations and academic institutions to craft thoughtful brand identities, build digital communications, and produce high-impact content. Whether you're launching a campaign, a book, or a new visual system—we help you tell your story beautifully and effectively.
Traditional Publishers
You need a trusted partner to manage complex, high-quality book production.
With deep experience in art books, multi-author volumes, and editorially intensive projects, we deliver seamless design and production services tailored to your team’s workflow. From layout to launch, we bring precision, creativity, and reliability to every project.
👉 Explore Our Publishing Services
Not sure where you fit? Let’s talk. We’ll help you figure out what kind of support your book—or brand—needs most.
Client Success Stories: Our Work in Action
Revitalized Branded Publication System
The Organization for Economic Co-operation and Development (OECD)
OECD needed a revitalized publication design system customized to their brand. We absorbed their mission, translated it into the form of an accessible, vibrant design approach, and applied it to the organization’s multifaceted content, creating clear guidelines on how this should be used for future print and digital publication.
Full Case Study ➻
Illustrated Books
Full-service book development and production
Studiolo Secondari partners with publishers to create beautifully illustrated books. Studiolo excels at stewarding complex book projects, including extensive art programs, multiple contributors, and challenging schedules. Let us create order out of chaos!
We offer:
Bespoke design + template creation
Typesetting (English and other Languages)
Editing
Art program support
Complex project management
Manufacturing sourcing
Full Case Study ➻
Brava Studiolo Secondari
Nothing makes us happier than happy clients…we might have bribed them with pasta.
Linda is able to translate complex design aspirations into executable strategies that amplify words and ideas through elevated design, but which also respect the budgetary, profitability and/or production needs of the business.
— Gigi Brienza, VP, North America Operations at Pearson
I’m always Thinking Design (now you can too)
Thinking Design
Musings and informative content from the blog archives for your reading pleasure.
