The Publishing Roadmap
Clarity. Strategy. A plan for your book’s success.
Most authors start with creativity.
Smart authors start with strategy.
The Publishing Roadmap is a deep-dive strategy engagement designed to transform your book idea, manuscript, or publishing goals into a clear, actionable plan.
“Working with Linda clarified everything. I went from vague ideas to a clear roadmap for my book.”
What You’ll Get
Grounded in Linda’s proprietary 4 Questions Framework, this Publishing Roadmap begins with a focused one-on-one intensive. From there, you’ll receive a 20+ page, fully personalized strategic publishing plan that clearly maps your entire journey, from manuscript to market.
The Publishing Roadmap is a clear, considered blueprint designed to help you move forward with confidence, intention, and momentum. If you’re serious about your book and want to make smart, informed decisions — this is where you start.
Goal Alignment
Clarify your deeper purpose and concrete publishing objectives so every decision, from format to timeline to platform, supports what you are truly trying to achieve.
Positioning & Audience Insights
Define precisely who your book is for and how it fits into the broader publishing and cultural landscape. You’ll gain clear insight into your core readers, what they care about, and how to reach them in ways that feel authentic and effective.
Comparables & Market Context
Identify relevant comparable titles to understand where your book sits in today’s market and how it will be perceived by agents, publishers, and readers. This analysis clarifies how your book stands apart and where it can claim a distinctive, credible position.
Discoverability & Platform Strategy
Define the structural elements that support how your book is discovered and presented across retail, library, and digital platforms. This includes guidance on metadata, BISAC codes, genre classification, and descriptive language, as well as strategic considerations for aligning your author platform to support visibility and long-term reach.
Timeline + Investment
Receive a clear, customized plan that aligns key milestones, sequencing, and realistic timelines with a full financial picture. Your Roadmap includes a projected profit-and-loss view with ROI considerations, proposed list pricing across formats (hardcover, cloth, ebook, and audio), and detailed creation and production cost guidance, so you can make informed, strategic investment decisions from the outset.
Schedule a 60-Minute Deep-Dive Session: We’ll meet one-on-one to discuss strategy, publishing paths, and next steps.
Your Custom Roadmap: In 4-6 weeks you’ll receive a detailed strategy document, typically 20+ pages, outlining your path to publication.
30 Minute Q+A Call: Once you;ve had a chance to digest the Roadmap you can schedule a follow up with Linda to go over any remaining questions.
Your Investment
$2,250
Includes 60 minute deep dive consultation
full written strategy document (20+ pages),
follow-up 30-minute Q&A session.
Ready to Chart Your Course?
Discover the clarity that turns ideas into published success.
-up Q&A.
How It Works
Publishing Path Analysis
Evaluate traditional, hybrid, and self-publishing options through the lens of your goals, budget, and timeline. This includes practical guidance on book manufacturing, helping you understand production quality, formats, costs, and tradeoffs so your publishing path supports both your vision and your resources.
Happy Clients
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![image of a book titled "The Inner Alphabet: Me, from A to Z."]()
“I am absolutely thrilled with the transformation that Studiolo has brought to my book. Their creativity and meticulous attention to detail have created something truly magical!”
Malaika Moses, The Inner Alphabet
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![Book titled 'Sticky Fingers' by Tom Bentley, showing a black and white photo of the lower back of a person's jeans with a lipstick mark in the back pocket.]()
“A big handclap for Linda + the design team at Studiolo Secondari for their creative work — collegial, imaginative and fun — on Sticky Fingers.”
Tom Bentley, Sticky Fingers
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![Book titled 'Past Performances' by James Collard featuring a black and white photo of racehorses and jockeys at the finish line.]()
“Linda + her team did an excellent job and I want you all to know how much I appreciate all the time and work contributed on my behalf. I am proud of the product we produced. ”
James Collard, Past Performances
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![A white book with embossed text that reads 'KOMAR' on the cover.]()
"You did a beautiful job bringing our story to life (...), and the book continues to mean a lot to our family."
David Komar, Komar: One Family, One Story, One Reputation
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![Book titled "Black Ink" by Jabari Khalfani, with a torn paper design on the cover, placed against a black background.]()
“We are so happy because you really listened to what we liked and put that on the cover. The cover really spoke to us.”
Jabari Khalfani, Black Ink
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![Book cover titled South Street by Barbara G. Mensch with an introduction by Phillip Lopate, showing a black-and-white photograph of a busy street scene with vendors and pedestrians.]()
"I loved loved loved what (Linda) did with my material and so did everybody else!"
Barbara Mensch, South Street
Meet Your Publishing Strategist
I’m Linda Secondari, founder of Studiolo Secondari and former Creative Director at Oxford University Press.
For over two decades, I’ve helped authors, publishers, and thought leaders bring powerful ideas to market, shaping books that sell, resonate, and endure. Drawing on that experience, I created The Publishing Roadmap, a deep-dive process that distills your creative vision into a clear, actionable strategy. We evaluate your manuscript or book concept the way a publisher would, rigorously examining its positioning in the marketplace and its real chances of success.
I’ve seen it again and again: the moment an author begins to think like a publisher, everything changes. Decisions become clearer. Opportunities come into focus. The work gains direction and momentum.
My role is to help you see your book the way the industry will, and to give you the professional clarity to navigate publishing with confidence, purpose, and a plan.
