Every agent and acquisitions editor evaluates manuscripts through the lens of comparable titles (aka “comps”). But most authors either skip researching comps entirely, reach for books too famous to be useful, or fall down too many rabbit holes. In this session, publishing strategist Linda Secondari—a 30-year publishing veteran who most recently served as Creative Director at Oxford University Press—breaks down how comps actually work inside a publishing house, and how you can use that same thinking to position your book with clarity and confidence. You’ll learn all the ways comps are useful. How to find them. How to deploy them across pitching, audience building, and discoverability. And what to do when no single title fits your book.