With the rise of social media and endless streams of content, our attention spans have become shorter than ever before. As a result, designers and publishers of long-form text are facing new challenges. How do we create content that is approachable, engaging, and, most importantly, able to retain the reader's attention?

Ray Eames, Gere Kavanaugh + Betsey Johnson

Zelda Fitzgerald, Josephine Baker + Diana Vreeland

Nina Simone, Virginia Woolf + Jackie Ormes

Söre Popitz, Elaine Lustig Cohen + Florence Knoll Bassett

Jesse Tarbox Beals, Nellie Bly + Shirley Chisholm

I was in High School when I discovered the Sex Pistols.

Time is our most limited resource. Everyone’s time is precious. In business, we can hire more people and make more money, but the time we have is all the time we have, and it's because time is such a valuable and rare commodity that I want us to think about how we're using it. Meetings are a perfect example of time mismanagement, and there's something you can do about it.

My Mother was a documentary film producer. Some of my earliest memories are of being in the editing studio where my mom worked with the editor to get the cut just right. Sometimes, the audio lagged the video and preceded the facial expression, which I thought looked so funny! The editor would immediately stop, say, “out of sync,” rewinding the master audio tape to line it up with the video; apparently, he didn’t think being out of sync was as funny as I did!

During the Pandemic, meetings have increased by 10%! That’s 3 additional meetings a week! When are we supposed to get any work done? The first step to getting your productive time back is to conduct a meeting audit (understanding the different meeting types will also be helpful). Read this blog and learn all about ways to reduce and refine the meetings you have!