To Meet or Not to Meet?

Grown-up party

Meetings are an essential aspect of our professional lives. So much so that when I overheard my then three-year-old daughter Stella advising her dolls that they were going to have a “Grown-Up Party,” complete with “all the things grown-ups like: beer, tools, and meetings,” I laughed but wasn’t surprised. “Out of the mouths of babes” and all that. Clearly, little Stella had often overheard Mom and Dad speaking about their various meetings. Surely something that grown-ups do that often must be fun! From my own experience as the Creative Director of Oxford University Press, I know that many of us in the management team were double and triple-booked with meetings all day long; it became a sort of badge of honor.

Enter the pandemic, and things went from bad to worse.

“The remote work model increased weekly meeting time by 10%, resulting in three additional meetings per week per employee.”

All these meetings cause a decrease in productive hours and energy. Attendees are aware of this, and many try to multitask during meetings, checking email, and reading materials unrelated to the meeting they are attending! This is a waste of everybody’s time. Surely there is a better way!

Reduce + Reconsider + Refine 

If you want to get some of your productive hours back, the first thing you should do is evaluate the meetings you currently have. Below is a sure-fire method to eliminate them, reduce their frequency, or, at the very least, improve the meeting itself. There are numerous alternatives to meetings. (Stay tuned to learn more about those in our April issue!) The answer to every professional issue need not be to schedule a meeting.

Meeting Audit

Start by conducting a meeting audit to determine if the currently scheduled meetings are necessary. 

Step 1: What kind of meetings do I have scheduled?

It is good to keep the three different meeting types in mind when evaluating your meetings. 


1. Information sharing meetings: These can be called status meetings, check-ins, or one-on-one meetings, and tend to be smaller meetings between two or three people. Information sharing meetings can also be larger, including entire departments or divisions. 

Most of the time, information-sharing meetings can be eliminated, or their frequency can be reduced. Information can be efficiently shared by a written report, dashboard-type status trackers, asynchronous communication, or email.

2. Collaborative meetings: These might be described as “brainstorming sessions” or “blue sky.” These meetings involve various participants, including a facilitator (highly recommended), and the goal is to develop a creative solution for a problem. These meetings benefit from real-time engagement from the participants, virtually or in-person.

3. Decision-making meetings: These meetings require engaged and informed participants. Typically there is a time element involved in the decision-making process as well. Sometimes decision-making meetings are preceded by informational meetings. Although the decision-making meeting benefits from real-time engagement, the preliminary informational meetings can almost always be handled asynchronously. Some decision-making meetings are feedback meetings where participants are asked to react to a proposed design or to evaluate a creative concept; in this case, the objective may be met by other means (i.e., sending an email, posting information, sending a survey).

Once you know what kind of meetings you have, you will be better able to determine which can be eliminated, reduced in frequency, or re-envisioned as asynchronous communications.


“Ana María Rodríguez, Global Client Solutions Manager at LinkedIn, shared that reducing the cadence for status meetings, especially those that don’t result in action items, and replacing them with tracker reports is a great way to decrease meeting congestion.”


Step 2: Is the meeting well organized and effective?

  1. Does the meeting have a goal or intent?

  2. Is there an agenda?

  3. Does the intent require a conversation in real-time to make progress?

If the answer to these questions is “no,” then you should definitely consider canceling or opting out of this meeting.

“Ineffective meetings make professionals lose 31 hours every month, which sums up to 4 working days a year”

People schedule meetings for many legitimate reasons, and some not so legit. The physical distance imposed during the pandemic surely made the prospect of meeting with colleagues via Zoom a welcome distraction, and, understandably, the number of meetings increased during that period. As we emerge from our COVID limitations, let’s consider our productivity and take some of our time back. Not meeting is not a rejection of your colleagues nor does it imply the meeting subject is unworthy of your time. Ensuring that we approach problem-solving effectively, and deploy tools appropriately to a challenge is a sign of respect for your time and that of your fellow attendees. 

Let’s all remember: scheduling a meeting is easy, running a productive meeting is a skill.

Email me to learn more about:

  1. How to reduce the number of meetings you have.

  2. How to move projects forward without meetings.

  3. How to ensure the meetings you do have are thoughtful and productive.

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Looking to maximize profitability and efficiency? (Who isn’t?) Through organizational design, I take a humanistic approach to how your business operates, developing systems that make work more streamlined, productive, and enjoyable for your users and your staff.

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Linda Secondari

I’m Linda Secondari, founder of Studiolo Secondari and a publishing strategist with more than two decades of experience helping authors create books that resonate and find their audiences. I cut my teeth as an in-house Creative Director — most recently at Oxford University Press — where I partnered with editors, marketers, publishers, and authors to shape meaningful books and position them for real-world impact.

Those years taught me how books compete in a crowded marketplace: how they signal to readers, how they communicate value, and how they’re discovered. My work now centers on sharing that understanding with authors who want to produce books with clarity, intention, and a strong sense of where their place is.

I bring a blend of creative direction, editorial insight, and market strategy — all designed to help you approach your work with the mindset and confidence of a seasoned publishing professional.

http://linda-secondari.squarespace.com/
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Talking out of Sync

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A Pandemic of Meetings – what can be done?